Former Nonprofit Luddite Turned Technophile Marketing Maven
Kat Ferreira has a blended background in marketing, nonprofit management, social policy and education research, fundraising, social media, and community advocacy. Passionate about the emerging fourth sector of hybrid organizations and social entrepreneurs, she founded Three Chairs Consulting Co. to lend her cross-sector marketing and business analyst expertise to small and medium-sized organizations.
In addition to partnering with her Three Chairs Consulting clients, Kat also helps manage online communities for global corporate brands as an Engagement Specialist with The Social Element.
Formerly a Marketing Manager at MarketTools Inc.(since aquired by MetrixLab), Kat managed marketing campaigns for an enterprise cloud-based Zoomerang service that provided online market researchers access to quality panelists, until the acquisition of Zoomerang by SurveyMonkey.
Prior to joining MarketTools, Kat was the Marketing Manager for La Piana Consulting, a firm dedicated to serving nonprofits and foundations. Kat managed all aspects of the consulting agency’s marketing budget and programs including their website, collateral design, blogs, email campaigns, direct mail and special events. She also played a lead role in the company’s Salesforce.com design, implementation, and administration.
Before joining the La Piana team, Kat worked as Membership Manager at the Oakland Museum of California, an interdisciplinary art, history, and science museum. She was also a Marketing Associate at GetActive Software (acquired by Convio and Blackbaud), a cloud-based software company that provided email marketing, web publishing, advocacy, and online fundraising tools specifically designed to help nonprofits recruit, engage, and retain their constituents.
Kat received a B.A. in Sociology from Mills College and her passion for the nonprofit sector began when she served as Director of the Oakland Heritage Alliance, a grassroots advocacy organization dedicated to the preservation of Oakland’s cultural, historic, and environmental resources. Kat also supported Dr. Thomas Brock's research at MDRC, a national nonprofit social policy think tank.
Kat remains active in her local nonprofit community. She served a two-year term on the Board of Directors of the Friends of the Oakland Fox theater. Her work supporting the restoration of one Oakland’s most historic movie palaces culminated in the Grand Reopening of the theater in 2009. Today, Kat enjoys supporting other grassroots organizations like the Gardens at Lake Merritt and the Eastlake Music Festival. She also contributes to Oakland Voices, a community journalism project funded by the Maynard Institute for Journalism Education in partnership with the East Bay Times.