The New School of Marketing 

In 1998, internet marketing pioneer Seth Godin told Fast Company "we are entering an era that's going to change the way almost everything is marketed to almost everybody." Over a decade later, his predictions about a paradigm shift in marketing continue to resonate.

Marketing is not a discrete function or set of tasks for your organization. It is not just a logo, a brochure or a tweet. The American Marketing Association defines today's marketing as an educational process that involves creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

This educational process of exchanging value applies to every sector and stakeholder. Nonprofit leaders email newsletters to their constituents who have opted-in to receive online communications. Businesses, large and small, use social media to communicate directly with their customers. And city government agencies partner with crowdsourcing mobile phone apps to manage public services like pothole repair.

Pull Up a Chair  

Are you considering a marketing project for your nonprofit or small business? Three Chairs Consulting Co. can help you. Whether the project is a new database, web design, or workshop, you need the end result to add value to your client's experience. 

You should imagine three chairs for every consulting engagement; one for your consultant, one for you, and most importantly, one for your client. So your marketing investments always create a virtuous cycle to benefit both you and your client.  

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